E.J. Victor Introduces :
Casual Furniture That is as Brilliant in Design as Creative in Craftsmanship.

HIGH POINT - By uniting creative design and manufacturing expertise with proven trends towards unique, casual bedroom furniture, premiere furniture crafter E.J., Victor introduces , a one-of-a-kind collection that captures the geometric beauty of woven wood with the durability of Maple solids.

The eight-piece collection crafted in Quartered Ash veneers and Maple solids offers stunning visual and textural elements through a unique, labor-intensive manufacturing process that creates a woven wood look while maximizing structural integrity.

is offered in a casual light finish, Khaki, and a warm wood tone finish, Saddle. Silver and brass pulls, hinges and hardware, inspired by artistic luxury jewelry, give the furniture an element of relaxed sophistication by fusing art with signature designs.

"We have had success with casual product in the past such as our Boracay collection and our Budji collection," said John V. Jokinen, president and CEO. "Both of those products have been basically imported bedroom furniture using woven leather, polished bamboo, crushed bamboo, things that we don't do in our own factories. We never had a casual bedroom collection that was produced domestically in our own plants.

"We feel that the time is good for us to venture into that arena for several reasons: We think that the design of the product is unique; it's going to hit the more casual needs of consumers today, and bedroom is projected to be one of the hot spots for the industry for the rest of this year, 2003, and into 2004."

The woven effect is ingeniously achieved using hundreds of small, rectangular, solid Maple blocks, carved into pillow-top shapes and hand positioned and secured with glue and nails onto a Maple panel. The entire structure then is enclosed in a Quartered Ash veneer frame. This systematic geometry creates a stunning basket weave-like visual effect that is highly durable and accommodating to beautiful wood finishes.

The eight pieces include an Armoire, a single chest, a mirror, two nightstands and a panel bed available in queen, king and California King. All beds include an over-sized panel headboard, a low profile footboard and rails crafted in Quarter Ash veneers. The King headboard stands 68-inches tall, and the footboard measures 29 ½ inches in height.

One nightstand is designed with a bow front and a glass top. The customized, molded glass features the three-dimensional weave geometry.

Early marketing of yielded strong support. "We feel that based on the response to it that we'll be coming out with a dining room on the heels of the successful introduction of the bedroom," Jokinen said.

Edward W. Phifer, III, Joseph B. Manderson and John Victor Jokinen founded E.J. Victor in 1990 in Morganton, NC. Together, the founders created a corporate culture that maintains an unwavering commitment to preserving time-honored, local construction methods used to create exquisite furniture for the home.