Pride Sasser Home Furnishings

NOTE TO EDITORS: This document and supporting images are available online at the E.J. Victor web site. Point your browser to www.ejvictor.com and navigate to the What's New page.

PSHF is a designer and manufacturer of unique, high-end accents, accessories and furniture that dovetail nicely into E.J. Victor's collections of wood and upholstered products. The collaboration was made public in April 2002 when PSHF items were displayed in a tent behind E.J. Victor's showroom.

Recent introductions have included bronzes, ceramics, lighting and occasional furniture, all designed by Sasser. Additionally, PSHF items, inspired by furnishings inside Rough Point, the Newport, Rhode Island home of Doris Duke, will accessorize E.J. Victor's displays of its Doris Duke and Newport furniture collections.

While PSHF designs, manufacturers and manages overseas logistics of its product, sales, credit and related service operations are handled by E.J. Victor's sales representatives and internal staff.

To meet the challenge of writing and managing orders with nearly 1,000 new items, PSHF has installed a new state-of-the-art order writing system in the showroom. This system speeds order entry, drastically reduces opportunities for error, and gives managers better tools to manage orders

Pride Sasser Home Furnishings: The most creative and innovative source of furnishings for your home.

North Carolina born and now based in Asia, designer Pride Sasser puts his signature on every piece - the majority of which are produced in workshops that Pride owns and supervises.

Pride Sasser Home Furnishings -- furniture, lighting and accessories -- combines the use of fine natural materials with classic forms, to create a soft, textural mood of uncomplicated luxury.

Maximum use is made of environmentally renewable materials. Seashells are recovered by local families from the beaches of Southeast Asia. Cast-off materials, such as eggshells and coconut shells are reclaimed and used in intricate, decorative patterns. The result is a feeling of sophisticated serenity directly in contrast with our hectic daily lives.

Edward W. Phifer, III, Joseph B. Manderson and John Victor Jokinen founded E.J. Victor in 1990 in Morganton, NC. Together, the founders created a corporate culture that maintains an unwavering commitment to preserving time-honored, local construction methods used to create exquisite furniture for the home.