Couture 25

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ART DECO

Alistair Duncan , author of ART DECO FURNITURE: THE FRENCH DESIGNERS, wrote, "Art Deco furniture has, in fact, had a meteoric rise in popularity when measured by its auction prices in recent years. … Art Deco furniture will continue to gain ground on its eighteenth-century predecessors for two reasons. First, some of the very finest examples are not yet in permanent museum collections, and second, its twentieth-century genesis gives it a broad appeal to collectors of modern art, a field also in its infancy."

HIGH POINT, NC – October 2004 — Following E.J. Victor’s successful April introduction of Couture 25, an Art Deco collection, two exciting bedrooms will be unveiled at the October 2004 Market in High Point.

The Rosewood Panel Bed is an adaptation of a silver plated Indian Art Deco bed that was shown at the 1929 Paris Exposition. It features rosewood veneers with gold or silver leaf options. A mirror on the headboard and footboard is also available in Antiqued Hollywood finish.

This new striking bed is designed to blend beautifully with the dramatic armoires introduced in April: the 8700-05 with crotch mahogany veneer appointed with round hardware, and the 8701-05 finished in rich black lacquer and a gold leaf.

Exotic zebrawood veneers offer a contemporary look with a sleek sleigh bed and armoire available both in relaxed and highly polished finishes. A Rosewood-veneered nightstand with period drawer pulls and a choice of wood, marble and granite top, and new occasional tables with zebrawood veneers complete the exhilarating Couture 25 collection.

"This furniture is a leap forward from a design standpoint," said John V. Jokinen, company president and co-founder. "After the First World War people wanted a modern, functional style for their furniture, jewelry and decorative objects," Jokinen said. "As a result, many Art Deco designers rejected traditional materials for their work and chose instead to work with more unusual materials like ebony, steel, marble and rare and expensive types of wood. Their designs were geometric with clean unfussy lines."

"We are impressed with that approach," he said. "What appeals to me is that it is a form that is very understandable to the traditional customer. It is not stark. It has flowing lines. It has beautiful veneers. It has nice hardware. It is very functional. It removes a lot of the excess characteristic of that period’s furniture."

Edward W. Phifer, III, Joseph B. Manderson and John Victor Jokinen founded E.J. Victor in 1990 in Morganton, NC. Together, the founders created a corporate culture that maintains an unwavering commitment to preserving time-honored, local construction methods used to create exquisite furniture for the home.