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Bringing the Outdoors Inside,
Transitionally
HIGH POINT, NC: October 2004 — Building
on the success of it’s Loggia upholstery package, E.J. Victor
is expanding its collection of lavish upholstery hand-tailored
in exclusive sunbrella® fabrics. October’s introductions
include three settings - sun room, cottage, and family room.
Initially launched last year, Loggia was developed by E.J. Victor
executive vice president and co-founder Joe Manderson and his
upholstery product development team in partnership with fabric
leader, Sunbury.
They developed an exclusive collection of fabrics made of sunbrella®
that resist stains, fades and moisture yet retain the soft and
gentle feel historically associated with expensive fabrics.
sunbrella® is a 100% solution dyed acrylic fabric that cleans
easily, feels soft and comfortable and withstands years of normal
exposure to the elements. The fabrics will not fade because the
color is an integral part of the fiber (as compared with conventional
dye techniques where colors are absorbed into yarns).
A unique characteristic of sunbrella® fabrics is that their
textures and dimensions are subtle to the touch and pleasing to
the eye. They are extraordinarily adaptable to E.J. Victor’s
rigorous upholstery hand-tailoring requirements. They can be readily
applied on any existing frames.
To accompany E.J. Victor’s successful Art Deco wood introductions,
the company is expanding its assortment of transitional seating
with broader selections at more moderate price points.
Highlighting the collection are an exposed wood sofa, a track
arm sofa and an 88" long sofa that is defined by straight-line
architectural elements. All have matching chairs and ottomans.
A new 82"-long, exposed wood, sofa with castered legs is
being introduced. Designed as a tight back silhouette, it is easily
adaptable to traditional, transitional and contemporary fabrics.
"Another new sofa has a very thin track arm," Manderson
said. "It’s not a inch and a half wide. It has beautiful
throw pillows, spring down seat cushions and wooden tapered legs
on casters. You can go anyway with it."
Continuous shape describes another transitional new E. J, Victor
sofa. Flared arms, a scallop-back rail and beaded oval legs create
visual and physical shaping. Also available as a chair or ottoman,
the model can be tailored with a skirt or with exposed legs.
All new frames are in the Custom Classic package, more transitional
frames. The transitional frames will be dressed in an array of
colors to show off their versatility. Each fabric creates a fresh
look.
Historically, E.J. Victor’s upholstery program has brought
exciting, fresh and unique fabric construction and colors to market.
The firm’s design team work closely with the finest mills
to create looks that customers cannot find elsewhere. October
is no exception.
Edward W. Phifer, III, Joseph
B. Manderson and John Victor Jokinen founded E.J. Victor
in 1990 in Morganton, NC. Together, the founders created a corporate
culture that maintains an unwavering commitment to preserving
time-honored, local construction methods used to create exquisite
furniture for the home.
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